Rick Leach, FCIM · Medical device commercial leadership
I help medical device spinouts, startups and growing businesses assess their opportunity, sharpen their proposition and build a practical route to market. I bring experienced commercial leadership and hands-on support when your team needs it.
UK-based · Supporting medical device businesses across the US, UK and EU
Start with the challenge
Whether you are deciding where to focus, preparing to launch or building commercial capability, we start with the decision you need to make and the work required to move it forward.
01 · Market opportunity
Assess customers, competitors and market segments. Test the assumptions behind your commercial case before committing time and resources.
Typical output: A prioritised market assessment with target segments, evidence gaps and recommended next steps.
02 · Launch readiness
Bring positioning, pricing, channels and launch priorities together around a clear customer proposition and a practical plan. I can also advise on regulatory and reimbursement strategy, helping align your route to market with the requirements for market access and adoption.
Typical output: A launch roadmap with agreed priorities, responsibilities and milestones.
03 · Commercial partnerships
Define the right partner profile, identify relevant prospects and prepare a convincing proposition for distributor or strategic partner discussions.
Typical output: A qualified partner shortlist, outreach approach and support for initial engagement.
04 · Leadership & delivery
Bring senior commercial support into your business when a role is vacant, a team needs direction or an important project needs an owner.
Typical output: An agreed commercial action plan and hands-on delivery against clear priorities.
Every engagement is scoped around your business. We agree the deliverables and responsibilities before work begins.
Relevant commercial experience
My career spans more than 35 years in medical device sales, marketing and business development, working with global multinationals and university spinouts across the US and Europe.
Previous commercial roles include
Experience in surgical devices, orthopaedics, biomaterials and regenerative medicine provides context for your commercial questions.
I tailor the scope and priorities to your resources, team and stage of development.
I help shape the plan and work alongside your team to deliver it, with clear ownership of the agreed work.
Looking for experience relevant to your situation? Tell me about your product, market and next commercial decision.
Discuss your prioritiesFlexible ways to work together
You may need recurring commercial leadership, a defined project or experienced interim support. We agree a working arrangement that fits the challenge and your team.
Senior marketing and commercial leadership for an agreed number of days, including fractional Chief Marketing Officer support.
Take ownership of a defined work package or fill a temporary capability gap, with clear deliverables and an agreed scope.
Start with the commercial decision, deadline or capability gap you need to address.
Define the scope, deliverables and working arrangement around your business.
Work directly with me to turn the agreed priorities into practical action.
Meet Rick
I’m Rick Leach, founder of Callisto MedTech Consultancy. My career spans more than 35 years in medical device sales, marketing and business development across the US and Europe. I have worked with global blue-chip multinationals and fledgling university spinouts, bringing the same practical commercial focus to organisations at very different stages.
My previous commercial roles include Baxter Healthcare, IsoTis Orthobiologics, Integra Life Sciences, MedShape and Bonesupport.
After more than 35 years in the industry, I have built an extensive network of industry and clinical contacts. This network helps me bring relevant perspectives to commercial questions, identify potential collaborators and support introductions where appropriate.
I support innovators in surgical devices, orthopaedics, biomaterials, regenerative medicine and related fields. My experience helps bring clarity to challenging scenarios and difficult decisions. Whether you are weighing market opportunities, setting commercial priorities or deciding where to commit resources, I help you assess the options, gather the evidence and identify a practical way forward. I’m comfortable moving between the board-level question and the practical work needed to answer it.
Clients work directly with me. We agree the challenge, the scope and the outcomes, then I get to work alongside the people who will deliver them.
FCIM: Fellow of the Chartered Institute of Marketing.
Start a conversationCommon questions
Yes. I can provide senior leadership, support an existing team or take ownership of a defined work package. We agree responsibilities at the start.
The scope and working pattern are agreed around your need. A fractional role is usually recurring; a specific project can have a defined deliverable and end point.
My work is particularly relevant to medical device spinouts, startups and scaleups preparing for commercialisation or growth.
Let’s talk
Bring one specific challenge: a market decision, an upcoming launch, a partner search or a gap in your team. We’ll discuss what you need to achieve, where the uncertainty lies and whether I can help move it forward.
Your initial discussion is free. Start with a brief outline of the challenge and any timing you have in mind.
A few details will help us focus the conversation.
Callisto MedTech Consultancy
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Last updated: 30 September 2026
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Callisto Life Science Partners Limited, trading as Callisto MedTech Consultancy
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